El Joncar is a high school founded from scratch by a group of teachers who believed in a new way of educating students based on the Sustainable Development Goals (SDGs). The logotype features a Möbius strip, symbolizing how the educational community and its environment are one. The corporate color is purple, representing the feminist movement and the commitment to building a more equal society for women and men. The color palette includes primary and secondary colors, with a greater emphasis on secondary tones. The secondary colors are used to represent the blend of traditional school with a new type of learning. The monochromatic version was designed to have a strong visual impact while remaining adaptable to multiple formats.
The project went beyond creating a brand identity, also showing the design of the website's appearance and multiple infographics.
