El Joncar is a forward-thinking high school founded on the principles of the Sustainable Development Goals (SDGs). I designed the visual identity centered around a Möbius strip, symbolizing the seamless connection between the educational community and its environment. The primary color, purple, was strategically chosen to represent the institution’s core commitment to gender equality and social progress.
To simplify complex educational concepts, I developed a series of custom infographics transforming technical information into engaging visual narratives for both students and staff.
The identity was extended to student planners and folders using the brand consistency and cost-effective production across all physical materials.
I supervised the production and installation of large-scale vinyl graphics for the building's entrance. The goal was to integrate the brand into the architectural space from day one.
