Brand Concept
The visual identity merges the Olympic torch with DNA strands to represent the intersection of high-performance sports and science. The polygonal athlete graphic reinforces this connection, creating a rigorous yet dynamic scientific aesthetic.
Attendee Experience
I designed personalized touchpoints, including badges and tote bags, to ensure a cohesive brand experience. These materials maintained the professional and medical-grade tone of the conference.
Event Signage
I developed a range of promotional materials, from posters to roll-up banners, to guide attendees and promote key speakers. The layouts were optimized for readability in high-traffic areas.
Editorial Design
The informational brochure was designed to present complex scientific data in a clear, accessible format. It served as the primary guide for participants throughout the multi-day event
Large-Scale Environmental Graphics
I managed the complete graphic setup of the conference hall. This included large-format prints that transformed the physical space into an immersive branded environment.
