The "Sport & Genetics" scientific conference brought together industry experts to explore the long-term relationship between genetics and sports. The visual identity aimed to convey professionalism, scientific rigor, and a connection to the medical field. The logo merged the Olympic torch with DNA strands, symbolizing the intersection of sports and science. Additionally, a polygonal athlete intertwined with a DNA chain was used as a key graphic element to reinforce the concept.
The project included the creation of an informational brochure, event posters, promotional roll-ups, and a complete graphic setup for the conference hall. Personalized attendee items, such as tote bags and badges, were also designed, ensuring a cohesive and professional experience for participants throughout the event.
